
How You Sell Is How You Win
We believe that you don’t have to sacrifice your values to succeed at sales.
We’ll show you how to take charge of your career without using ineffective, persuasion-based sales practices.
And in the process, how to...
Win more deals. Create winning buying experiences. Feel great about the way you sell.
This 5-week coaching program will transform the way you think about sales & how you define success. You’ll learn how to apply the pillars of “Sell Without Selling Out,” Andy Paul’s best-selling book on how to sell at an elite level... without being sales-y.

Your Outcomes:
- Win more of your deals
- Create winning buying experiences
- Have higher-value conversations
- Bring value & vision to your buyers
- Gain control of your career
What's Included:
- Weekly Training & Workshop
- Weekly Group Coaching
- On-Demand Access to Coaches
- A Community of Like-Minded Sellers
- Recordings, Resources, & Templates
- Lifetime Access to Future Cohorts
Who is the Selling School for?
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Account Executives
Tenured, top-performing AEs who are looking for a challenge & coaches to get them to the next level of their career. Or new AEs who know they want to sell differently from the start.
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Go-To-Market Team Members
Customer Success, Account Managers, Solutions Consultants, BDRs, & others who want to drive more value for prospects & customers across the entire customer lifecycle.
- Sales Enablement & Leadership
Coaches, Trainers, & Managers who are looking for a more human-centric way to coach (and sell) that applies universally.
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Entrepreneurs
Business owners who aren’t seeing the results they were expecting from their current approach to sales or marketing. You’re looking for a more meaningful way to connect with your target clients.
Join Students From

The Next Cohort Runs From:
May 9, 2023 - June 9, 2023.
Weekly Training & Workshop (Live, Instructor-Led, & Recorded): Held Every Tues 2-4pm EST
Weekly Group Coaching: Option A on Thurs 2-3pm EST, Option B on Fri 12-1pm EST
Students who register for this cohort are invited to join all future cohorts free of charge.
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